Of course we know it as Lego. Founded in 1932 they have become the most recognisable toy in history with estimated production of over 400 billion pieces to date.
What lego has produced or certainly “moulded” are inquisitive minds, minds that appreciate that imagination and work leads to a novel outcome. There can be few humans on the planet who have not played with Lego and every single one of them will have created a unique design.
This fluidity in the human mind and spirit is what underpins the recent Lego movie. Whether you have kids or not, whether they are aged 5-10 or not, go and see it. It is a masterpiece in human spirit in its own right with a story rich in mature meaning and cameos from more familiar stories from the ages. It’s also very funny. My son’s favourite bit is the Lego Batman saying “I only work in black… And sometimes very, very dark grey”.